Affiliate Program

AllReels welcomes publishers, streamers, affiliates and marketing partners interested in building a practical, long-term relationship with our brand. We work with partners to understand their audience, discuss suitable ways to introduce the casino and agree on clear expectations before a campaign begins. If you are exploring a new partnership, get in touch to discuss whether there is a good fit.

About the affiliate programme

Our affiliate programme is built around relevant, responsible promotion and straightforward communication. We value partners who know their audience and can present All Reels in a clear, accurate way. Together, we can discuss campaign goals, the intended audience and the type of content that makes sense for your channels.

Each partnership starts with a conversation about fit and working arrangements. We aim to keep expectations practical, with a shared understanding of promotional plans and the information each side needs to move forward.

Partnership benefits

Partners can build a commercial relationship around their own content and audience, with terms discussed directly before work begins. We take the time to understand your channel and approach rather than assuming one format will suit every partner. Clear communication helps both sides review what is working and consider sensible next steps.

Partnerships are intended to support ongoing cooperation, not just a single campaign. As plans develop, we can revisit priorities and discuss adjustments that suit the agreed objectives.

Commission and commercial terms

Commission arrangements are discussed individually, based on the proposed partnership and its scope. We do not apply a one-size-fits-all offer in this page copy. Before launching, partners should agree on the applicable commission terms, how eligible activity is assessed and any other relevant commercial conditions.

Keeping these details clear from the outset gives both sides a practical basis for the relationship. Specific terms can be discussed during the partnership conversation.

Tracking and reporting

Clear reporting matters to a productive partnership. We discuss the reporting information available for the proposed arrangement and how results will be reviewed. Partners should have a shared understanding of the activity being measured and the definitions used when discussing performance.

If you have particular reporting needs, raise them before a campaign starts so they can be considered as part of the working plan.

Marketing tools and support

Marketing materials and campaign requirements can be discussed as part of the onboarding conversation. Partners should use approved brand information and keep promotional content accurate, clear and appropriate for their audience. Share your channel format and creative needs with us so we can discuss suitable next steps.

Long-term cooperation

We welcome partners who value open communication and consistent planning. Regular conversations can help both sides review campaign direction, address questions and identify opportunities to work together over time. To explore a partnership with AllReels, send us an outline of your channel, audience and proposed approach.